[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.travena.cz\/facebook-jako-zaklad-pro-male-zivnostniky\/#Article","mainEntityOfPage":"https:\/\/www.travena.cz\/facebook-jako-zaklad-pro-male-zivnostniky\/","headline":"Facebook, jako z\u00e1klad pro mal\u00e9 \u017eivnostn\u00edky","name":"Facebook, jako z\u00e1klad pro mal\u00e9 \u017eivnostn\u00edky","description":"Jist\u011b i vy pat\u0159\u00edte k t\u011bm, kte\u0159\u00ed znaj\u00ed Facebook. Pokud ne a m\u011bli bychom ve zkratce p\u0159edstavit, o co jde, nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e \u0159\u00edct \u017ee se jedn\u00e1 o jednu z nejv\u011bt\u0161\u00edch... P\u0159e\u010d\u00edst<\/a>","datePublished":"2019-10-12","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.travena.cz\/author\/#Person","name":"","url":"https:\/\/www.travena.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/591310831c6f562dead2685065c7bfb166baf64da6e0332ad9d0a2e9c6c14446?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/591310831c6f562dead2685065c7bfb166baf64da6e0332ad9d0a2e9c6c14446?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"travena.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.travena.cz\/wp-content\/uploads\/img_a356210_w3884_t1570897308.jpg","url":"https:\/\/www.travena.cz\/wp-content\/uploads\/img_a356210_w3884_t1570897308.jpg","height":0,"width":0},"url":"https:\/\/www.travena.cz\/facebook-jako-zaklad-pro-male-zivnostniky\/","about":["Internet"],"wordCount":434,"articleBody":"Jist\u011b i vy pat\u0159\u00edte k t\u011bm, kte\u0159\u00ed znaj\u00ed Facebook. Pokud ne a m\u011bli bychom ve zkratce p\u0159edstavit, o co jde, nen\u00ed nic jednodu\u0161\u0161\u00edho ne\u017e \u0159\u00edct \u017ee se jedn\u00e1 o jednu z nejv\u011bt\u0161\u00edch a nejzn\u00e1m\u011bj\u0161\u00edch soci\u00e1ln\u00edch s\u00edt\u00ed na sv\u011bt\u011b. Byla zalo\u017eena roku 2004 ve Spojen\u00fdch st\u00e1tech americk\u00fdch Markem Zuckerbergem a dnes neexistuje ji\u017e t\u00e9m\u011b\u0159 nikdo, kdo by ji neznal.\tZejm\u00e9na proto, \u017ee se jedn\u00e1 o sv\u011btozn\u00e1mou s\u00ed\u0165, kter\u00e1 je v pov\u011bdom\u00ed mezi v\u0161emi v\u011bkov\u00fdmi kategoriemi, jedn\u00e1 se o perfektn\u00ed zp\u016fsob, jak propagovat va\u0161i firmu.\tM\u016f\u017ee se zd\u00e1t, \u017ee pr\u00e1v\u011b vy, str\u00e1nky uve\u0159ejn\u011bn\u00e9 na Facebooku nepot\u0159ebujete, opak je ale pravdou. Jestli-\u017ee u\u017e m\u00e1te vlastn\u00ed profil, pak si svoji str\u00e1nku m\u016f\u017eete zalo\u017eit kdykoliv.\tV prvn\u00ed \u0159ad\u011b si poj\u010fme \u0159\u00edct, co to Facebookov\u00e9 str\u00e1nky jsou. Jedn\u00e1 se o prostor na t\u00e9to soci\u00e1ln\u00ed s\u00edti, kter\u00fd je vyhrazen pouze z\u0159izovateli a jeho prezentaci (zjednodu\u0161en\u011b m\u016f\u017eeme \u0159\u00edct, \u017ee se jedn\u00e1 o profil firmy). D\u00edky t\u011bmto str\u00e1nk\u00e1m, mohou u\u017eivatel\u00e9 s firmou komunikovat, zad\u00e1vat recenze \u010di jinak hodnosti. Jedn\u00e1 se o jednoduch\u00fd zp\u016fsob, jak nav\u00e1zat p\u0159\u00edm\u00fd kontakt s lidmi, kte\u0159\u00ed maj\u00ed z\u00e1jem o va\u0161e slu\u017eby. Str\u00e1nky se vyzna\u010duj\u00ed svoji jednoduchost\u00ed. Nau\u010dit se je obsluhovat a za\u010d\u00edt p\u0159id\u00e1vat nov\u00e9 p\u0159\u00edsp\u011bvky nen\u00ed nic slo\u017eit\u00e9ho a dok\u00e1\u017ee to ka\u017ed\u00fd. Profil spole\u010dnosti m\u016f\u017eeme tak\u00e9 doplnit o fotogalerii \u010di z\u00e1kladn\u00ed informace, jako je t\u0159eba telefonn\u00ed \u010d\u00edslo, email nebo adresa. Jedn\u00e1 se o zdarma poskytnut\u00fd prostor, kde se firma m\u016f\u017ee celosv\u011btov\u011b prezentovat. Dal\u0161\u00ed v\u00fdhodou je, \u017ee v z\u00e1kladn\u00ed variant\u011b zcela zdarma. Tato z\u00e1kladn\u00ed varianta v\u011bt\u0161in\u011b mal\u00fdch \u017eivnostn\u00edk\u016f sta\u010d\u00ed.\t\tPokud bychom cht\u011bli spole\u010dnost pozdvihnout a zaujmout \u0161ir\u0161\u00ed okruh u\u017eivatel\u016f, m\u016f\u017eeme si zaplatit reklamu. D\u00edky p\u0159edem zvolen\u00e9mu algoritmu, je reklama nab\u00eddnuta pouze c\u00edlov\u00fdm u\u017eivatel\u016f, d\u00edky \u010demu\u017e nepl\u00fdtv\u00e1me finan\u010dn\u00edmi prost\u0159edky.\tV\u00fdhody pro mal\u00e9 \u017eivnostn\u00edk jsou tedy naprosto jasn\u00e9. Jak ji\u017e bylo zm\u00edn\u011bno, prostor pro prezentaci je v\u00e1m poskytnut zdarma a net\u0159eba k tomu um\u011bt \u017e\u00e1dn\u00e9 speci\u00e1ln\u00ed dovednosti, na rozd\u00edl od prezentace na webu, kde je nutn\u00e1 alespo\u0148 z\u00e1kladn\u00ed orientace v problematice. 4.3\/5 - (6 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Facebook, jako z\u00e1klad pro mal\u00e9 \u017eivnostn\u00edky","item":"https:\/\/www.travena.cz\/facebook-jako-zaklad-pro-male-zivnostniky\/#breadcrumbitem"}]}]